Looking at competitors and other e-commerce sites, we started to see an increase in functionality that allows users to add products from product list pages, so we wanted to explore that idea and test how if a similar functionality would be effective for our customers.
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When looking at data, we saw lot of our customers were only purchasing a quantity of one to two for each item and we had a lot of returning customers. Most users were also using android devices. Considering this data, our thought was that while implementing this add to bag functionality on the product list pages, customers may not need quantity fields and removing them could create a better, cleaner experience.

Taking the information that we learned from user testing, we made small improvements such as making sure that when a customer taps "select a shade", they are taken to a view that displays all shades instead of a dropdown with and add to bag call to action.

We explored different iterations, some that included showing a dropdown and the add to cart icon all at once, but we learned that icons are not as effective with our users and that displaying each step at the same time is not always effective. Customers, especially in this scenario just need to see one step at a time before moving onto the next required action.